Alt text examples for travel and hotel images
Travel photos sell a place. Alt text should carry the same details a guest is checking: bed type, view, pool, access.
Rules for this kind of image
- Rooms: bed size and number, view and one standout feature.
- Accessibility features (step-free entry, roll-in shower) are worth stating explicitly.
- Maps are complex images: summarise and give the address or directions in text.
- Destination photos on blogs: name the place and the moment.
5 examples, weak vs better
Hotel room · Room type page
Weak
roomBetter Deluxe room with a king bed, armchair and floor-to-ceiling window onto the garden81 charspasses checks
Bed, seating and view: the decision points.
Accessible bathroom · Accessibility page
Weak
bathroomBetter Roll-in shower with fold-down seat and grab rails49 charspasses checks
The details a wheelchair user needs to confirm.
Rooftop pool at sunset · Amenities
Weak
poolBetter Rooftop infinity pool with loungers, overlooking the old town at sunset71 charspasses checks
Location and setting of the pool.
Map with a pin · Location section
Weak
mapBetter Map showing the hotel two blocks from Central Station; directions below71 charspasses checks
Key takeaway plus pointer to text directions.
Market street in Marrakech · Travel blog post
Weak
Morocco travelBetter Shoppers in a narrow souk in Marrakech lined with lanterns and woven rugs73 charspasses checks
Place and atmosphere, not a keyword.
Have your own images? Draft alt text with the AI alt text generator, then edit it using these patterns.
Questions people ask
Should hotel photos describe accessibility features?
Yes. Where a photo shows step-free access, grab rails or a roll-in shower, say so: it is often exactly what a disabled guest is looking for.