Alt text examples for fashion and apparel
Fashion photos communicate cut, colour, fabric and fit. Shoppers who cannot see them depend on alt text to get the same impression.
Rules for this kind of image
- Cover garment type, colour, pattern and the cut or fit shown.
- Describe the model only as far as it helps sizing (e.g. height and size worn, if your page states it).
- Fabric close-ups: name texture and weave.
- Lookbook pages can be more evocative, but keep facts first.
5 examples, weak vs better
Flat-lay of a dress · Product page
Weak
dressBetter Rust-orange midi wrap dress with flutter sleeves, laid flat59 charspasses checks
Colour, length, style and the view.
Model in jeans, side view · Product gallery
Weak
jeans modelBetter Side view of high-rise straight-leg jeans in a mid-blue wash, ankle length74 charspasses checks
Fit details that a side view reveals.
Close-up of knit · Detail image
Weak
sweaterBetter Close-up of chunky cable knit in oatmeal wool45 charspasses checks
Texture is the information.
Complete outfit on model · Shop the look
Weak
outfitBetter Camel trench coat over a white tee, black trousers and white leather trainers77 charspasses checks
Each item named, because each is shoppable.
Brand logo on a tag · Detail image
Weak
logoBetter Woven brand label inside the collar35 charspasses checks
Describes what the shot shows, not just "logo".
Have your own images? Draft alt text with the AI alt text generator, then edit it using these patterns.
Questions people ask
Should alt text mention the model?
Only if it helps the shopper, such as showing fit. Avoid describing body type, race or age unless your page deliberately provides that information for sizing.